Smart SEO Blog » Yahoo http://blog.smartpagerank.com PageRank, SEO, Alexa, Google, Optimization, SEM, .... Tue, 23 Aug 2011 16:00:38 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Yahoo! Answers vs PPC http://blog.smartpagerank.com/2010/01/12/yahoo-answers-vs-ppc/ http://blog.smartpagerank.com/2010/01/12/yahoo-answers-vs-ppc/#comments Tue, 12 Jan 2010 15:01:39 +0000 Noemi http://blog.smartpagerank.com/?p=493 When it comes to getting incoming links, let alone actual conversions, you should not leave any stone unturned. Take nothing for granted. This is why I’m passing on info from “drummerboy9000” of SEOmoz. In his post, which was good enough to get “promoted” from YOUmoz to SEOmoz’s main blog, he recommended spending some time answering relevant questions on Yahoo! Answers.

Drummerboy9000 (Sorry I don’t know his real name) backed up his recommendation by comparing the conversion rate for his PPC campaign versus Yahoo! Answers, with results that wasn’t too favorable for Yahoo! Answers. His results are showed that his PPC campaign had a total conversion rate of about 11.73% while his Yahoo! Answers links conversion rate was 5.52%. However he then went further by comparing the COST PER CONVERSION (see figure below).

As you can see Yahoo! Answers is actually more cost effective. I don’t suggest that you go ahead and exchange your PPC campaign and concentrate your efforts on Yahoo! Answers because remember you still have to factor in the actual number of traffic driven to you by both methods for the percentages to matter. What I’m driving at isn’t that you shouldn’t miss out on the cost-effective conversion traffic that Yahoo! Answers can give.

So if you have time in your hands get to answering people’s questions. Just remember to give relevant answers and leave a link only when they really will get useful info from your site. Get spammy and you can expect conversion rates to be much lower than the ones drummerboy9000 gave.

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