Quicklinks, also called sitelinks, are very useful to search users because it gives them an idea of the pages they can find on a website and immediately click on the page they want to go to instead of having to navigate from the main or landing page. Below is an image of how SmartPageRank’s quicklinks appear on Google’s SERPs.
Quicklinks are also very useful for websites as well because it is better for us to have users land on the page they want to go to because of the following reasons:
less bounce rates – A lot of people, especially first time visitors, do not even take time to navigate through links and immediately close the tab/window when they find themselves in a page they don’t want to be in.
increases user satisfaction – Since they get to what they want more quickly it will increase their overall happiness of the site, thus increasing the chance of having them comeback.
data for popular landing pages – If people keep on clicking on a certain link then it will give us a better idea on which pages will be best to use as a landing page since they are, after all, what people seem to be most interested in.
So how does search engines decide whether a site should have quick links or not. And how do they decide what pages should fall under those links? Furthermore, how do they choose the anchor text that should go with each link?
On my next post I will be discussing the answers to the questions above.
Filed in: SEO lessons, Smart PageRank































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