
It is known to many that there are a lot of tools that one can use in order to get that much needed boost for a web site. The trick, I suppose, is in knowing about these tools and determining which tools in particular could be useful. In a recent post, we took a look at Google Alerts and how this Google product can become a useful tool for you.
How about Google Web Site Optimizer? Have you heard of this Google product? Probably. To be honest, I have heard of the Google Optimizer for quite some time now. However, I have not really dabbled with it. I have focused more on Google Analytics.
Upon reading an entry over at No Doubt Marketing, however, I think I shall give this a try. They describe their experience with the Optimizer:
By far, this tool is one of the most powerful and it is free to use. You will need to set up a Google account to access it, but it is well worth it. You can use this tool to test out various configurations, layouts and page content to determine how effective they will be. Set up a test page, run the optimizer and it will provide you with the tips you need to perfect that page. With multiple test pages, you can easily see which one will have the best projected ROI.
Yup, as with many Google applications, this is for free. More so, the chances are that you already have your Google account, so there is no need to create a new one. I can’t wait to play with this tool!























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