Who is not wary of bad PR? Everyone is! After all, if the hype gets bad enough, the effects on any company can be disastrous. That is why many companies spend a lot of time and effort on PR activities. But what if, despite your best efforts, you get bad PR? I am sure that your PR firm probably has contingency plans for such events but have you thought about using SEO to counter bad PR? (By the way, if you have not caught on by now, I am talking about Public Relations and not PageRank.)
According to Richard Gregory, you can make the most out of SEO in order to counter bad PR. Direct News has this report:
An effective search engine optimisation (SEO) strategy can aid firms when they are faced with a negative public relations (PR) situation, according to an expert.
In an interview with Brand Republic, Richard Gregory, chief operations officer at Latitude Group, states if a company has advanced knowledge of an issue over a period of weeks, it can take steps to counter it in advance.
He explains a firm can start to create bespoke pages and optimise them for relevant terms that they anticipate users will search for.
In order for this to work in the most effective manner possible, the site notes, it is “crucial” for the firm not to wait for the crisis to break.
This is a brand new way of looking at things – at least for me. Did you know about this before? What do you think of using SEO for good PR?