Ah, the Black Hat SEO world… something that invokes either a disappointing look or an evil grin. Still, SEO practitioners – whatever their hat color – must look at black hat techniques from time to time. Here’s why:
Your competition could be using black hat tips. If they are, you need to understand their SEO gameplan well if you’re to outwit them. You can only do that if you’re familiar with black hat seo techniques yourself. Find out what their strategy is and try to beat them with your own tricks. Or, you know, you could just report them when you find out (sneaky!).
Black hat tricks give you a better idea of how search engine algorithms work. This is because black hat SEO practitioners exploit weaknesses in the algorithms, and use it at their own advantage. This kind of knowledge will prove to be useful when you’re planning your SEO campaign. Almost everyday, black hats figure out new ways to take shortcuts to the top of SERPs. If you find out about these shortcuts, you can find a legit way to use them for your own site.
It’s much easier to explain to others what they can/can’t do during their SEO campaigns. If you’re a web designer or SEO practitioner and your client is saying “I’ve heard something about raising your PR through a 301 redirect…” you need to know what your client is talking about. A lot of people, especially those new to the SEO world, get a series of bad advice, often black hat in nature. Knowing these techniques like the back of your hand can help you explain to people the downsides of applying them to their SEO campaign.
Because they make you look marginally cooler. In other words, if you’re an SEO practitioner, you’d have more credibility if you know all the possible tricks – whether you actually apply them or not. Although wearing an actual black hat on your head might make it seem like you’re trying too hard.
Filed in: Black hat seo, SEO Tips, SEO lessons, SEO practices





















You might be quite happy with your current pagerank in search engine results pages (SERPs) but have you given consideration to your mobile presence? If you haven’t now is the time to act. We all know how rapid mobile web’s popularity is growing so think of all the opportunities you are missing out on by having no or limited presence in the mobile web.
Michael Jackson’s passing triggered a wave of sadness and remembrance all over the world. People expressed their respect and love for MJ in so many ways, from the usual dancing to SEO parallelisms. Huh? You got it. Not wanting to pirate the original content I will just be giving the outline then ask you to head on to the original post to read it in its entirety.
Pagerank sculpting, which as defined by Matt Cutts is simply trying to change how PageRank flows within your site using different methods such as the “nofollow” tag, is still plausible, however, in his post
Every single link counts. That’s my motto when it comes to link building. While it is true that some links pass more value than other in my opinion you still shouldn’t overlook opportunities to get a backlink, whether it’s just one or a couple or a whole load of links. This is also true whether the page rank of the linking page is zero or ten. A link is still a link.






Recent Comments