Nowadays SEO has become very popular so that more and more people are becoming aware of the need for an SEO (search engine optimizer/optimization firm) to work on their site. However, if you’ve done any SEO you will know that there will be a lot of times when you’ll actually butt heads with web designers and developers. This is pretty normal since it feels to some that SEOs are not really that effective and actually not needed. If communication is properly done though, it will actually yield very good results for your client.
So how can you figure out a way to make things work between the three specialists?
First of all the actual job description should be clear for all three. That means that web designers will do the designing (the look, format and feel), the web developers will do the coding, and the SEOs will give recommendations before and after the coding to ensure that everything is optimized (from copywriting to back end code). As SEOs though you need to know your boundaries and when asking for help from a developer to insert some function it would be best to leave the actual coding to them. It’s their job and they’ll probably come up with a more elegant code than you! So as long as you get the results you want and get all your tracking data then leave the rest to them. You don’t want them telling you how to do your job and they sure don’t want you to tell them how to do theirs.
In cases when a suggestion is made to you, them listen and welcome them if it makes sense because in the end it is not about who doing the best job but if all three are doing the best job TOGETHER for the client.
Filed in: Outsourcing, SEO practices




























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