We’ve left the first month of the year behind. How have your SEO efforts been? Did you work on a solid plan for the year? Have you diverged from the path of spammy SEO? Are you seeing results?
If you have not really sat down and worked out a plan for your SEO, don’t fuss. It is not too late to do so, and with these three simple tips, you can make a positive impact.
Good quality content
There is something about cliches that rubs people the wrong way. Perhaps because they are true, in spite of the fact that they are overused. People don’t like being reminded of the obvious at times, after all.
When it comes to SEO, though, we really cannot ignore the importance of good quality content – that is, if you want to see positive results. You can manipulate your rankings all you want, but at the end of the day, you will only get returning visitors, you will only get good conversions, if you have content that is worth spending time on.
Truth be told, responsive design is a term that I have gotten a little tired of in late 2012. We know how convenient it is, and how good it makes a web site look. A simple example is GetDirectTV.org. This web site is meant to sell satellite TV services, and it takes into account what device you’re using. So, whether you’re on your laptop or your phone, you will have a good user experience.
You may not want to take that extra step to ensure that your design is responsive so that it can be viewed properly in various devices, but if you don’t want to alienate the millions of people who go online using their mobile devices. Take a look at these graphs from Our Mobile Planet, which show how big the smartphone market is – and this does not include those with tablets!
Smart use of media
Take a look at your content and do a little analysis. Compare the rankings of pages which contain text only with the rankings of pages with images and video. I would not be surprised if you find pages with media embedded ranking higher than pure text pages. Relevant results with media do tend to rank higher, and we ought to learn from this. The key here is “relevant”. Slapping together a hodgepodge of images and videos with no relation to the page at all will do more harm than good at the end of the day.
Whatever the focus of your web site may be, one of the best things you can do to boost your SEO efforts is to keep your readers in mind and give them reasons to keep coming back – and that’s what these three simple tips are all about.