Who is not wary of bad PR? Everyone is! After all, if the hype gets bad enough, the effects on any company can be disastrous. That is why many companies spend a lot of time and effort on PR activities. But what if, despite your best efforts, you get bad PR? I am sure that your PR firm probably has contingency plans for such events but have you thought about using SEO to counter bad PR? (By the way, if you have not caught on by now, I am talking about Public Relations and not PageRank.)

According to Richard Gregory, you can make the most out of SEO in order to counter bad PR. Direct News has this report:

An effective search engine optimisation (SEO) strategy can aid firms when they are faced with a negative public relations (PR) situation, according to an expert.

In order for this to work in the most effective manner possible, the site notes, it is “crucial” for the firm not to wait for the crisis to break.

This is a brand new way of looking at things – at least for me. Did you know about this before? What do you think of using SEO for good PR?

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In my last post about images I gave some tips on how to optimise images. There is said that you should:

• Store images in a single directory;
• Use keywords in the file names; and
• Use Alt text.

These still hold true and are very sound ways to make sure that your images on your pages help your SEO efforts. Aside from these though here are more tips. They’re mostly common sense but like in most things the obvious once are the very things we overlook.

• Use relevant images only – Make sure each image you use is relevant to the content near it.
• Size matters – I’m talking about the actual size of the image and not the file size here. File size does matter but you want it to be smaller to make loading pages faster. On the other hand for the actual image size note that search engines think that the bigger the image is the more relevant it is to the site’s content. So do not go making a non-relevant decorative image larger than the important ones.
• Image quality is important – You want to choose good quality images over poor ones. The quality I’m referring to is the clarity, contrast, etc. Of course you have to compromise between quality and file size. Find the right compromise.
• Place important images at the top if possible – This affects not only SEO but also user-friendliness. However in cases where the images accompany a certain paragraph as illustration it is more important to place it near that paragraph since you want the image near the relevant text.

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