SEO is great but once in a while you should pause to make sure you are not neglecting your non-SEO efforts done to promote your site. Some of the things you SHOULD definitely be doing if you are not already doing it now would include:

Using social media sites – There are tons of social media sites out there. If you are not a member of one you should at least consider joining the most popular ones like Facebook and MySpace. You should also look into industry specific social media sites and join those to develop contacts not only with prospective clients but also to keep touch with the latest developments in your industry.

Blog - Chances are you already have a blog but I can’t help but emphasise how much a blog can contribute to your site. It’s not only a way to get fresh content up frequently, which is the SEO aspect, but it is also a good venue for keeping your regular customers/visitors updated about anything you (and they) deem important.

Promote your site the old fashioned way – Do whatever you can to promote your site. Use bumper stickers, posters, give away your business card, sponsor a charity event, etc. Whenever you have an opportunity stamp your website URL to let people know they can find you online.

There are lots of other stuff you can do to promote your site. Feel free to give suggestions in the comment section!

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There are plenty of SEO tools out there but one of my favourites is SEO Toolbar. Aaron Wall has some other good SEO tools but this ones my favourite so far. Its really cool because its very comprehensive in terms of the information it displays. And since it is a toolbar all the information can be seen with just a glance.

Stuff you will learn about the webpage your currently on with just a glance at the basic SEO Toolbar includes the page’s:

• Google pagerank
• Yahoo! Linkdomain – rough estimate of the number of links pointing to the domain
• Yahoo! Link – rough estimate of the number of links pointing to the page
• Number of links from DMOZ, Yahoo! Directory, and BOTW Directory
• Sites’s age according to Archive.org
• Monthly unique hits
• Estimated traffic value

And all that with just the basic part of the toolbar! More information can be found in the advanced option (click on the icon) such as site links and page links from .edu and .gov links, social media links, Google cache date, etc. So with just one toolbar I now get all the basic stuff I need to check out site statistics relevant to SEO.

One non-SEO features I like is the ease with which you can turn the toolbar on and off, important to me since I don’t feel like thinking about SEO when reading my friends personal blogs and doing other personal stuff. We need time off from work!

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