When people talk about links, what they normally mean are external links. We have already established the importance of external links – both inbound and outbound – but we have not really placed that much importance on internal links. Are they important anyway? I believe they are. But before we continue, let us define what internal links are clearly. Basically, internal links are those links that point to another page within your web site.
So how are internal links important? For one, they help people find other pages within your web site. This means that more of your web pages can be visited by your readers. Compare this to a web site without internal links. You rely on chance and the persistence of your readers. If they do not feel like manually searching for related information within your site, then your other pages may not be visited. If, however, you liberally sprinkle relevant internal links within your pages, the chances of readers actually clicking on those links and discovering other pages within your site are higher.
Going one step further, if human readers can find internal links useful, then so can the search engine spiders! And you should know by now that the more pages that the search engine spiders can index in your site, the better for your SERPs. Think of those links as arrows and road signs within your web site, pointing the way to both your human readers and the spiders.
In the next post, let us look at some ways you can practice internal linking methodically.
3 Comments to "Putting Some Thought On Internal Linking"
Please share your thoughts
Filed in: SEO Tips
© 
We have a rather large web site with almost 3,000 pages. We have worked very hard at our internal linking structure and have had to modify our plan to make the structure as user friendly as possible. Internal linking is very, very important for site that begin to get large. In spite of having many paths to almost every page in our web site we still get complaints from readers that our site is sometimes hard to navigate. We have even added a link called “Search” that links to a web page that explains how to search for something on our site. (In our experience, Lincoln was correct — you can’t please all of the people all of the time.) The bottom line is that a well thought out internal linking structure is essential for both your human visitors and for the spiders.
[...] is just as important as external linking. But do you have an idea of how to create a systematic internal linking system? It is not that hard. Read on to find out more about how to link internally to your [...]
I have considered the internal linking in my site. I have only have 4 pages so it wasn’t hard.
Thanks!