Some people do not do well when it comes to long-term planning.  I have to admit that I can be one of them.  There are times when I can barely plan my activities a month from now.  Then again, I do know the importance of planning for the long run and I do my best to do that.

When it comes to SEO, long-term thinking may be the best way to go.  Anyone who has had any experience with SEO and all its intricacies would know that sometimes, short cuts just don’t work.  Oh, they may get short-term results, that’s for sure.  But in the long run, what a web site owner wants is to build a lasting impression online.

Think about it, why are you maintaining that web site or blog?  Do you merely want to reap the benefits within a few months time?  Perhaps for some specific purposes, that would be enough.  But for many, the idea is to keep the blog or web site up and running for as long as it could.  More than that, you would want to keep that site popular and alive for years to come.

The only really clean way to do this would be to plan for the future.  This is where white hat SEO has the most advantage over black hat and gray hat SEO, I believe.  The latter two activities may bring about quicker results but in the long run, they may also be the downfall of the site.  Believe it or not, Google would probably catch up on these shady activities and bring the hammer down on the site.  What happens to the long-term growth then?

If I were you, I’d look into long-term results before deciding on any SEO practice.

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Yes, it’s quite a risky (and risqué!) topic. However, good SEO techniques have many important similarities with the other most popular topic on the net (a.k.a. sex). To be a great SEO practitioner, you also need to apply the philosophies of great lovers.

Always add something new to your knowledge and technique. If you want to be the best lover, you keep improving your skills by learning new ways to touch, new positions. To be the best SEO practitioner, you also need to update your knowledge often. After all, search engines update their algorithms all the time, new SEO tools are constantly being developed, and new angles of internet marketing are always explored. Keep abreast (haha!) with the latest SEO news so you won’t be behind everyone else.

For each move, measure a response and let that be your guide. If you stroke your lover’s side and you sense that he or she feels pleasure, you keep doing it. If they seem disinterested or (gasp) in pain, stop doing it. (Unless you’re doing some BDSM stuff that really doesn’t apply here). The same goes for SEO – you apply a certain tactic, then measure its results to see if you’ll keep on doing it or change it altogether. For example, you can reword the homepage title to contain a specific keyword. If you come up higher on SE results for that keyword, then this means you should let the new title stay. If nothing happens, then look for better keywords to use on the title, keywords that will convert more. Also, don’t make several changes at once – do it little by little or else the results will be more difficult to measure.

Stay focused. You need to know your goal and focus all your efforts on them. If a lover strays and forgets about the orgasm he or she intended to induce, then the rhythm is lost. If it’s SEO we’re talking about, you need a list of goals and all your SEO efforts must be concrete steps towards those goals. You must not be distracted. Directing your SEO towards too many things at the same time leads to a disorganized campaign.

You can do it yourself, but not with the same results. Some things are better done alone, but S-E-X and SEO aren’t included in that list. You may think you can do all there is to do and know all there is to know, but without the involvement of other experts or assistants, it’ll be a much heavier task. So you have to read all the SEO material you need to get your hands on, get the opinion of experts, or get an assistant to do the menial tasks (such as submitting to directories). If you do everything yourself, it’ll take a long time and by the time you finish, the search engine trends would’ve changed.

Keep these ideas in mind the next time you’re passionate – about an SEO campaign, that is. Who knows? By applying these tips you might reach an all time high… in search engine results.

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In the previous post, we took a look at the hands off client, who pretty much leaves everything to his SEO company. Here are the other two types of SEO clients.

The Moderately Involved Client
According to Jeff Quip, this type of client has some knowledge of SEO and its potential results. As such, the moderately involved client spends more time interacting with his SEO company. The thought that his involvement might bring about better results has also crossed the mind of the moderately involved client. There is some tentativeness still, however, hence the moderation with regard to interaction. The important thing for this type of client is that he takes on a more active role when it comes to the SEO process. He may dabble in content writing every once in a while as well.

The Whatever You Need Client
This client is described by Jeff Quip as being committed to reach the top rank in his niche. When it comes to being at the top, you would want to be recognized as an authority in your field. Building this reputation, however, needs more than SEO. It takes hard work – both on the part of the SEO company and the web site or blog owner – and requires a lot of input from the authority – the client. In short, the point of view of this client is long term.

So, which type of SEO client are you?

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For some reason, us human beings seem to have something for classifying and categorizing things. We tend to group things around us into categories that make it easier for us to handle. It seems that SEO is not exempt – at least when it comes to the clients. Not everyone does SEO their own. In fact, many people employ the services of SEO professionals in order to achieve the results that they want.

Does it matter what kind of SEO client you are? According to Jeff Quipp at Search Engine People, it does. He states that knowing what type of client you are will help you determine your own actions that will assist your SEO company achieve your objectives.

Here are the categories that Jeff Quip has come up with:

The “Hands Off” Type Client
So how do you describe a client that is hands off? The tag is pretty much self-explanatory. You basically employ the services of an SEO company and then you leave everything to them. It makes sense to be this type of client. After all, it give you the freedom of tending to your business. You admit that you are not well-versed in SEO and you’d rather leave that to the experts. Of course, there is still communication between you and your SEO company, although this may be infrequent – for example when there are questions or concerns from either side. Regular reports will also be part of the communication.

In the next post, let’s look at the other 2 types of SEO clients.

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