Quicklinks, also called sitelinks, are very useful to search users because it gives them an idea of the pages they can find on a website and immediately click on the page they want to go to instead of having to navigate from the main or landing page. Below is an image of how SmartPageRank’s quicklinks appear on Google’s SERPs.

quicklinks

Quicklinks are also very useful for websites as well because it is better for us to have users land on the page they want to go to because of the following reasons:

less bounce rates – A lot of people, especially first time visitors, do not even take time to navigate through links and immediately close the tab/window when they find themselves in a page they don’t want to be in.
increases user satisfaction – Since they get to what they want more quickly it will increase their overall happiness of the site, thus increasing the chance of having them comeback.
data for popular landing pages – If people keep on clicking on a certain link then it will give us a better idea on which pages will be best to use as a landing page since they are, after all, what people seem to be most interested in.

So how does search engines decide whether a site should have quick links or not. And how do they decide what pages should fall under those links? Furthermore, how do they choose the anchor text that should go with each link?

On my next post I will be discussing the answers to the questions above.

8 Comments to "On Quicklinks"

  • smsinhindi said: On 03/31/2010 at 4:00 pm

    Is there anyway to get these quick link quickly ?

  • Leroy Hall said: On 04/05/2010 at 9:31 pm

    How do i sign up for quicklink

  • Database Programmer said: On 04/08/2010 at 1:47 pm

    The way to gain quick links is to have a well optimized site with good content.

  • my seminar said: On 04/08/2010 at 8:44 pm

    whats the average bounce rate of a site?

    my site owns 47%,,, i dont know about others please tell me

  • intifadha said: On 05/19/2010 at 6:47 pm

    wow, very interesting…

  • MICR said: On 07/13/2010 at 12:51 pm

    Please post the follow-up to this post. I really need to know how to get these quick links to work for me. Thanks and keep the info coming.

  • Pat Williams said: On 08/12/2010 at 4:42 pm

    If you have a site with strong content and focus on your specific keywords when linking this will happen on it’s own. I used to work for an seo firm and that is what we did.

  • Free Tutorials said: On 04/13/2011 at 12:41 pm

    If you have an account with Google, you can check if your site has quick links in the Webmasters Tools section.

    The difficult thing is to get those quick links, as Pat Williams said, you need to focus on your keywords. Not only that but time, backlinks, visits and nochanges also factor in, let’s take your ‘Contact Us’ page for example.

    The page title and url always stay constant right, the contact form on the page may change but the basics stay the same. Couple this with regular visits to that page and a few deep links, a year or so and you should have your ‘Contact Us’ quick link

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