Archives for October 2009

SEO Advice from Bing

Want to be indexed faster by the MSNBot? The best thing to do is to simply follow their guidelines listed here. I have summarized the guidelines below for your quick reference. Note also that these guidelines will help you get indexed not just on Bing but will also affect your SEO on other search engines so pay attention!

Technical Guidelines:

  1. Validate your code for W3C compliance using the W3C markup validation service.
  2. Remove/fix broken links.
  3. Use redirect when you move to a new URL. Indicate whether the move is a temporary or permanent one.
  4. Make sure MSNbot is not expressly disallowed from crawling your pages.
  5. Use Robots.txt to specify which pages on your site should or should not be crawled.
  6. Use simple static URLs.
  7. Watch out for malware and address the problem soon as you detect one.

Content Guidelines:

  1. Provide valuable content for your target audience.
  2. Use keywords in the text.
  3. Limit page content to 1 topic per page.
  4. Limit page size to an average of 150 KB for pages without images.
  5. All pages should have at least one incoming static link.
  6. Add a sitemap.
  7. Make sure all pages in your website is at most 3 clicks away from your default webpage.

Discouraged Techniques/Practices:

  1. Keyword stuffing – includes stuffing ALT tags.
  2. Using hidden text or links.
  3. Using/joining link farms.

As you can see the tips here echo Google’s guidelines. This only means that the basics apply for all search engines and that it would be smart to listen to the advice of any one of the search engines.

Filed in: Bing, SEO Tips

by: Noemi

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Webmaster Tools Says Bye to Pagerank

Google has confirmed that the PageRank distribution feature has been removed from the Webmasters Tool. According to Susan Moskwa of Google they removed the feature because they realized that offering such a feature and giving webmaster all over the world advice not to sweat over the pagerank is contradictory. In her answer to a question in Websmaster Central she said, “We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.”

The funny thing is that here at even here at Smartpagerank we know that using pagerank as a metric to assess your website or blog’s actual SERPs ranking in Google is no longer smart. What to do? Just look at your actual ranking in search engine results pages and try to work your way to the first page and then to the top results.

Here’s sound advice on what to do from Steve of StraightUpSearch.

So then what should PageRank be used for?
Well, why don’t we start with what it should NOT be used for. PageRank should not be an indicator of SEO success. In fact, if I were a site owner that was paying an outside vendor to improve my organic visibility, I would care less about PageRank. Instead, I’d be focused on whether or not my underlying objectives were being hit, either relative to traffic (branding), site conversions, sales, ROI, etc., and that they were being achieved through best practices.

Remember STOP obsessing about pagerank and focus on metrics that really reflect whether you are on the way to achieving your goals.

Filed in: Google, PageRank

by: Noemi

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