Image Search is becoming more and more important with search engines realizing that users are using image searches with greater frequency. Maybe one of the reasons for this is the fact that users can process search results with images 30% faster than results with plain text (at least Microsoft says so).

With this in it is very important that you also think of how well your images rank. According to WebProNews some of the things you can do to rank in Google’s image search include:

*Adding images to your Google Local Business profile;
*Enabling Google Image Labeler in your Google Webmaster Tools account;
*Adding images to local business citation source; and.
*Adding images to blog posts or news articles for syndication in Google news.

On the other hand if your focus is ranking in Bing’s image search they say that you should:

*Name image files appropriately – For improved relevance, make sure that the file name describes the image appropriately.
*Alternative image text (alt text) matters – For increased optimization, make sure photos are properly described with alternative text tags, and ensure that test within any images is also
*Watch frame breaking – Sites that attempt to break frames make it more difficult for the image to display correctly within search.  Make sure you’re testing your site against the search engines.

Bookmark to:

Google has Page Rank and Bing has its Page Score.

So just what is Page Score all about? According to Bing’s Webmaster Center Help the Page Score:

Provides a measurement of how authoritative Bing views your webpage to be, with five green boxes being the highest rating and five empty boxes being the lowest. This is based on many of the same factors Bing uses to determine static rank, but isn’t directly comparable.

Just in case the static rank part adds to the confusion static rank is defined by Bing as:

A query-independent ranking of a webpage by a search engine. The static rank of a webpage provides a general indicator to the overall quality of the webpage.

So basically the Page Score, like the Page Rank, is something useful to keep an eye on but not something you should obsess about because in the end it is still your site’s actual rank in SERPs that matter more. As Brett Yount, Program Manager of Bing Webmaster Center, said, “Note that this [page] score is only relevant to your site and does not track well in our index.”

To know your page site’s page score just sign up at Bing’s Webmaster Center, add your site, and check out the site’s status on Summary Tool. Other things you’ll be able to see using the summary tool would be the last time your site was crawled, the site’s domain score, indexed pages, blocked pages, etc.

Bookmark to: