Archives for July 2009

The New Use (or non-use) of the “No Follow”

nofollow-dofollowLast month I wrote a post on pagerank sculpting (See “Pagerank Sculpting: Not Worth Your Time”) after reading Matt Cutts’ explanation on why there are other things you should focus on. One of the most common ways pagerank sculpting is done is to use the “no follow” tag. Because of this, the use of “no follow” tags is less important. Furthermore, in a recent post by Eric Enge of Search Engine Watch he explained why the use of “no follow” tags can, not only be of no help, but actually even harmful in terms of link juice.

In Eric Enge’s post, “Should You Still Use Nofollow?”, he explained that the link juice that is supposed to go to links with “no follow” tags are not split between the remaining links with out the tag but are discarded. This means that it lessens the overall value that a page passes. Due to this, and the fact that pagerank sculpting is a waste of time, it seems that the “no follow” tag’s days are over for SEOs. However, note that you should still remember to use the “no follow” tag for paid links (See my post “Google Says Use No Follow for Paid Posts or Else…”). It pays to preserve the value of your links but not at the expense of being tagged by Google as a violator of their paid links guidelines.

Filed in: SEO practices, SEO Tips

by: Noemi

4 Comments

MJ’s Moonwalk and SEO

moonwalkMichael Jackson’s passing triggered a wave of sadness and remembrance all over the world. People expressed their respect and love for MJ in so many ways, from the usual dancing to SEO parallelisms. Huh? You got it. Not wanting to pirate the original content I will just be giving the outline then ask you to head on to the original post to read it in its entirety.

Here’s Virginia Nusseys “Five Ways the Moonwalk is Like SEO”

1. It changed the game.
2. The beauty is in the simplicity.
3. Everyone thinks they can do it. (I need to disagree on this one. I always knew I couldn’t do the moonwalk. I tried the moves again after I read the post. I’m still right.)
4. It’s part of a larger whole.
5. To the uninitiated, it seems like magic.

Filed in: SEO lessons

by: Noemi

2 Comments