drama-masksEvery single link counts. That’s my motto when it comes to link building. While it is true that some links pass more value than other in my opinion you still shouldn’t overlook opportunities to get a backlink, whether it’s just one or a couple or a whole load of links. This is also true whether the page rank of the linking page is zero or ten. A link is still a link.

However, when link building remember that while links always count it can count AGAINST you. We all know what I mean by this – those links that associate you to black hat methods that will get you penalized by the great Google and the other search engines. A clear example of such links is links that you got from link farms. Make sure you do not sabotage your efforts by joining link farms. Getting backlinks by paying websites to link to your page(s) is also a big no-no IF you do this to get link juice passed on to you. You can only solicit paid links if you make sure that those links don’t get to pass value to your pagerank. So I guess in SEO terms there’s absolutely no point in doing this. However if your motive is to simply generate traffic to your site or create awareness then there is no problem. Just make sure you specifically ask webmasters of the sites with paid links to your site to use the “no follow” tag.

Again, remember every link counts so make sure the back links you get count in the way you want them to.

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