google-search-optionsWe all know that stale content is not really good for your SEO efforts. An old domain is good but the content should be current. Fresh content is even more important nowadays thanks to Google’s new search options.

Search users can now filter results even better and opt to see only the most recently updated websites. Users can choose to show results from the past 24 hours, past week, and past year. Because of this you can bet that even with great content and a very high ranking site your site will NOT appear among the results if you do not have any new content that was put up within the time frame specified by the user. Of course unless you are maintaining a blog or has a website whose nature provides constant new posting material (e.g. new sites). In cases like that you will need to find a solution. The usual solutions, since they are the easiest to implement, are posting feeds and/or creating a blog. Even then it is near impossible in most cases to make sure that you have new content every 24 hours. What you need to keep in mind though is that if the reason for your site does not really require daily updates then you can be pretty sure that your target audience wouldn’t be using this new search feature to filter results. However, that doesn’t excuse having dated content on your site. Make sure you go over your site’s content from time to time and still update your content as much as possible.

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