Seo Roundtable recently did a poll on “artificial pagerank” and found out that 54% of the 153 SEOs that participated in the survey do believe in its existence. But what is artificial pagerank exactly?
Artificial pagerank is simply a boost in pagerank given by Google to pages to certain pages that do not seem to merit the high ranking due to the (few) number of links. SEO Roundtable became interested in finding out people’s opinion about the issue due to a discussion in Webmasterworld where someone reported having a website that had a PR jump from 4 to 5 even with only one low value inbound link (PR 0). Interestingly other SEOs have come across the same thing with some other pages. Of course, this lead to different theories pointing to the possible reasons for increase in PR including a faulty PR toolbar, Google not showing all incoming links, etc. What stuck the most, since they did make sense are these two replies:
Tedster: My assumption is that this unusual PR boost is one of the ways that Google helps “mom and pop” sites compete – something that Matt Cutts made a side comment about on his blog a few years ago. He never said WHAT Google does specifically, only that they do a few things. Now if we only knew how they identify a “mom and pop”, eh?
Ankit Maheshwari: Was thinking that Google might have started to give higher PR on local parameters. So in place of calculating the importance of a page globally, it has started doing it region-wise. IMO, this might be the next big change that Google might be testing, i.e to have higher PR sites within Geo-specific niches as well that might not be linked by million other sites, however within there niche/region/location are linked by most.
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The problem with the local thing is – how do they know whether your market is global, regional or local?
I have seen clients site jump in ranking during the last update that I thought would never move forward due to the lack of links. They jumped a full 1 point.
so Google has it’s thumb on the scale. well that explains some things
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