Learn a lesson from big brands. That’s how I view the recent changes in Google’s ranking algorithm that resulted in more branded sites appearing among the top results in Google’s SERPs.
Though it might appear that Google is biased towards branding the good performance of these sites carrying brands is actually the result of the quality of the site’s content. After all they are the pages that are able to deliver the search users the results that they need, and Google is all about giving users the best results possible. As Matt Cutts said in his You Tube video, “I don’t think of it as putting more weight on brands. We really don’t think about ‘brands’ in Search Quality that much. It’s not that we try to always return brands. We try to return whatever we think the best results are for users…we think a lot about trust, reputation, authority, PageRank.” It just so happens that creating a brand is also about the same things: trust, reputation and authority. Established brands even before they went online already tackled the three issues to get where they are. This is what you should do and the pagerank will follow.
One Comment to "Big Brands: Big on Pagerank"
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Not sure what affect this will have on our ranking. We all put a lot of time, money and effort into promoting and optimizing our business websites and we are, to a degree, at the whims of the market and search engines. Cest la vie!