Archives for March 2009

Quick Look at Google Insights

google-insights-logoWhen Google Insights was introduced last year we told you just a bit about, I think it’s high time for those who didn’t really look into what it has to offer to know just what you can get out of it.

As the tagline says Google Insights lets you “see what the world is searching for.” Basically it is the same as Google Trends in this respect but the great thing about Insights is that it lets you compare search volume patterns by category, seasonality or time frame and geographic region

It is very easy to do this as well since you only need to tick the circle that corresponds to how you want to compare the search terms volume pattern, enter the search term, and choose your filter, then click on the search button.

For example I wanted to see how the search volume pattern of the search term “seo” in the United Kingdom. What is returned to me is the search volume from 2004 to 2008 which shows a steady increase in search volume. Regional interest results in the search term shows that if you want to target specific areas the best areas to target would be England first then Wales and Scotland. Forget Northen Ireland, Isle of Man, and Channel Islands because those regions don’t show any search volume for the term SEO!

As for your keyword research you’ll be glad to know that Insights also lists the top 10 related keywords and the top 10 keywords that are rising in search volume. With SEO the top rising related terms searched are “wordpress seo”, “what is seo”, “seo tool”,”seo tips”, and “seo jobs”.

Filed in: Google, keyword research, SEO Tools

by: Noemi

1 Comment

Big Brands: Big on Pagerank

Learn a lesson from big brands. That’s how I view the recent changes in Google’s ranking algorithm that resulted in more branded sites appearing among the top results in Google’s SERPs.

Though it might appear that Google is biased towards branding the good performance of these sites carrying brands is actually the result of the quality of the site’s content. After all they are the pages that are able to deliver the search users the results that they need, and Google is all about giving users the best results possible. As Matt Cutts said in his You Tube video, “I don’t think of it as putting more weight on brands. We really don’t think about ‘brands’ in Search Quality that much. It’s not that we try to always return brands. We try to return whatever we think the best results are for users…we think a lot about trust, reputation, authority, PageRank.” It just so happens that creating a brand is also about the same things: trust, reputation and authority. Established brands even before they went online already tackled the three issues to get where they are. This is what you should do and the pagerank will follow.

Filed in: Google, PageRank, SEO lessons

by: Noemi

1 Comment

Google Says Use No Follow for Paid Posts or Else…

Paid PostsAttention to blogger: Make sure you use the “no follow” tag for outbound links if that link is for a paid post.

This warning is not meant to only enhance your blog’s pagerank but is really important because as Matt Cutts said in a recent post,“We do take the subject of paid posts seriously and take action on them.” In fact they take it so seriously that Matt Cutts is urging his readers to help them find violators of the Google’s guideline on link schemes by sending in reports of sites and blogs that participate in such schemes. They actually manually review links sent to them. And the penalty as Matt Cutts puts it is that “those blogs are not trusted in Google’s algorithms any more.” We know what that means – goodbye to your hopes of having a decent pagerank!

You don’t have to worry about your paid posts it isn’t what Google penalizes it’s only the paid posts that passes pagerank. So if you do have paid posts on your blog and have not been using the “no follow” tag then it’s high time you get to it by editing those posts and adding the necessary tags.

Google’s Guideline on Paid Links

Buying or selling links that pass PageRank is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results… Links purchased for advertising should be designated as such by either:

  • Adding a rel=”nofollow” attribute to the tag; or
  • Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file

Filed in: blogging, Google

by: Noemi