Accessibility is one of the most important aspects of your web site or blog. The idea is to be able to cater to a wide range of readers. From those who are physically challenged to those who are technologically challenged – you should bear them in mind when working on your blog or web site. Why is this so?

With the Internet being as prevalent as it is today, practically everyone has access to it. Statistics would probably show that there is a huge percentage of Net users who are challenged in some way, supporting the idea that web site or blog owners should make sure that their site is accessible to as wide an audience as possible.

How do you make your web site accessible?

Consider the wide range of devices that are being used to access the Internet. Before, only computers were used to go online. Today, there is a host of other gadgets. Mobile phones are probably the second most common gadget used to go online. Then we have other things such as gaming consoles, both portable and otherwise, PDAs, and the like. You have to bear in mind these things as more and more people are accessing the Internet using gadgets other than computers and laptops.

In relation to the different devices, you should also bear in mind that these devices have different software – different operating systems, different Internet browsers. You should consider these things when designing your site.

(to be continued)

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Were you convinced by the debunking we did on some web site optimization myths in the previous post? I sure hope so. Yet that was not the end – there are more myths out there than we can count. Let’s try to look at some more myths and see if we can provide alternatives.

I have no time. Web site optimization is too time consuming.
How true is this idea? Practically untrue, I would say. Web site optimization is not an added task to your daily web site development task. The truth is, a lot of the basic principles involved in web site optimization can be incorporated into what you are already doing. Focusing on content so that you can optimize your web site is one of the major things. What you need to do is have a vision of how to optimize your web site and take the steps towards this goal as you continue to work on the site.

I need at least 1,000 submissions to be visible.
Gosh, every time I see an ad promising 1,000 search engine submissions to potential clients, I want to tear my hair out by the roots. Even more frustrating is that some people actually buy this line! Think about it, how many search engines are there? Do you really think there are 1,000++ search engines in existence?

I just need to pay someone to do the job for me – I don’t need to do any work myself.
Well, you can pay someone to optimize your web site for you but that does not mean that you do not have to exert any effort. You know your content best. Optimization professionals may not know your topic inside out as well as you do. Though you can pay someone to do the technical stuff, do not totally exclude yourself.

Photo courtesy of G&M

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