I hope that I have gotten your attention with regard to page title tags. As I mentioned before, not everyone really pays attention to these. If you just want to blog or create a web site without really focusing on SEO, then that should be just fine. However, if you have the slightest inclination to optimize your site, then I suggest shifting a bit of your focus to the page title tags. Here are some tips by which you can do that – again, courtesy of the Google Search Engine Optimization Starter Guide.
Tip #1: Accurately describe the page’s content.
Choose a title that effectively communicates the topic of the page’s content.
Avoid:
• choosing a title that has no relation to the content on the page
• using default or vague titles like “Untitled” or “New Page 1″
Ask yourself, what is the page talking about? For blogs, what is the post all about? Focus tightly on the main idea and get the title from that.
Tip #2: Create unique title tags for each page.
Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site.
Avoid:
• using a single title tag across all of your site’s pages or a large group of pages
If you do not use unique title tags, then guess what? The search engines – Google, at least – will think that your web site has redundant pages and that is not good at all.
Tip #3: Use brief, but descriptive titles.
Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result.
Avoid:
• using extremely lengthy titles that are unhelpful to users
• stuffing unneeded keywords in your title tags
I really do not need to dwell on this – just think about it, titles that are more than 5 words long could be quite tiresome.
Hope this helps!
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Yes Noemi – and it doesn’t look great to have your title tag cut off. Google will show Duplicate Content if you have the same title tag on multiple pages.