To be honest with you, I never really paid much attention to this. As I was going through Google’s Search Engine Optimization Starter Guide, which I talked about in the previous post, I was hit by the realization of just how important the page title is. According to the guide, the purpose of the page title is to let both human readers and search engine bots know what the content of a particular web page is. It is actually much like a book, which has chapter titles. You tend to get the idea of what a chapter contains from its title.
This is what the guide says:
A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document. Ideally, you should create a unique title for each page on your site.
If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results (If you’re unfamiliar with the different parts of a Google search result, you might want to check out the anatomy of a search result video by Google engineer Matt Cutts, and this helpful diagram of a Google search results page.) Words in the title are bolded if they appear in the user’s search query. This can help users recognize if the page is likely to be relevant to their search.
The title for your homepage can list the name of your website/business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings.
In the next post, let’s look at some tips which you can use to come up with the proper title tags.
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I never noticed the title either but I know now that it’s important to the search engines. Also have become more aware of how a listing comes up with the title shown and therefore should be well descriptive.
Thanks!
title is very important thing to do ranking from search engine….i knew but good post…….