Let me ask you a question, who is “the man” when it comes to SEO? The obvious answer would be the search engine (the search engines, rather). And when it comes to search engines, we all have to admit that Google is the dominant entity. So when I read on their blog that they have released an SEO starter guide, I thought to myself – perfect!

What can we expect from their starter guide? Here is an excerpt of the blog post:

Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics. We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.

The guide is in PDF format and downloads in less than a minute. I have not had the time to go over it thoroughly but I am expecting something simple and effective. Others already have their opinion, like Bill Hartzer. He points out a big flaw where “the example site noted in the guide is set up as a 302 Temporary Redirect to the Google.com home page.” He states that this is something that you would NEVER want to do. Apparently, Google’s starter guide is not error free. Why don’t you take a look at it for yourself? Perhaps in the future, we can tackle some topics presented there.

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