Before I continue with the other blunders that Tad Chef shared in his article titled “7 Weirdest SEO Mistakes Big Companies Make Abroad,” let me acknowledge some readers who left comments in the previous post. gMoney asked for the link to the original article – sorry for my oversight, it has been fixed. Data Entry Service said something about not doing business overseas and it struck me that even if we do not engage in business overseas, perhaps we could gain some insights from the article – we should NOT make these blunders. So here goes some more of these blunders – here’s to NOT making them!

Big foreign clients spend ridiculously limited budgets on SEO, sometimes I work for small ecommerce sites as well as for big brands at the same time and the big brands just spend twice the amount as the tiny online shops with niche audiences.

I think that this can happen – it is probably happening – in domestic soil as well. If the people behind big brands do not know much about SEO, they would probably just leave the responsibility to someone, never mind the cost. This is never a smart move, especially when there are always ways by which you can cut on the cost without sacrificing quality, right?

They insist on outdated SEO practices like directory submission and meta keywords tags. Instead of using methods that work quickly or over time such clients just want me to write meta keyword tags and submit to directories.

I have no problems with directory submission and keywords. My beef arises when they become the sole activities for SEO. That, in my mind, is a surefire way of failing in the long run.

One Comment to "More International SEO Blunders"

  • Eric Gourmet said: On 11/16/2008 at 8:57 am

    I agree very much that SEO is a lot of more than simple keyword list and directory listing. With SEO, you are establishing your reputation on the Web and you want to build your company image as a reliable and competitive actor on your market.
    You want also to follow your market trends and make sure you stay at the top.
    Internet Marketing is of strategic importance and should involve the company stakeholders as well as SEO professionals.

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