If you are based in the United States and you focus all your SEO efforts locally, you might not be able to relate to this post. For those of you who are expanding or thinking of expanding to other countries, however, you might find this information useful. I was reading up on SEO trends when I ran across an article titled “7 Weirdest SEO Mistakes Big Companies Make Abroad.” Let us take a look at some of them.
They have more lawyers than marketers it seems as I always get the NDAs first and am not allowed to even tell my mother who I work for. Imagine a web designer etc. not able to brag about the brands he works for. They (both) lose so much publicity!
This is really weird although I have encountered a lot of situations like these. On the one hand, there is some rationale in NDAs. However, on the other hand, wouldn’t it be better for everyone involved to at least acknowledge each other’s existence? Can anyone shed light on this matter?
I am not allowed to use the simplest and most effective SEO techniques. The corporate structure is sometimes so monolithic, the CI so rigid, the technical limitations so many that basically everything a SEO does usually is not possible or permitted. How do you build links when no press releases, no blog posts, no link baits, no nothing is allowed?
I guess that business practices in other countries limit SEO efforts and if this item is to be believed, they limit SEO effectiveness a LOT. If you cannot create online press releases, you can create blogs, and so on, how are you supposed to be as active as you can in the SEO perspective?
(to be continued)
6 Comments to "International SEO Blunders"
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I don’t do business internationally but you make some interesting points.
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I’d love to know what countries these practices are taking place in. Can you link the original article?
hi gMoney – I thought for sure that I had linked to the article. Thanks for the comment. I have fixed the post and you can now visit the original article by clicking on its title. I think the guy is talking about Germany.
It comes down to a simple truth, Big Corporations (and the people in charge) can be just a clueless about how SEO is done today as the little guy, they just have bigger budgets thats all.
Just have to be subtle in letting them know, methods change over time, and if you want a good result you’ll be best doing what works best today, rather than just what worked in the past.
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