So you already understand that internal linking is just as important as external linking. But do you have an idea of how to create a systematic internal linking system? It is not that hard. Read on to find out more about how to link internally to your benefit.
The Site Map
This is the most commonly suggested route to take. The site map is normally present in many web sites. Basically the site map is a page where visitors to your site can find a bird’s eye view of what your site contains. From the home page to other specific pages, they can find everything here. Even better, there are links to every single page in your site. This is the epitome of an organized internal structure. When you construct your site map, do make sure that you cover every single page and that your links are all working. Also, present your links in a visually appealing way and an intuitive structure as well.
Create a blog
If you are maintaining a web site that does not really have much need for changing content, then this would be a very good idea. You can create the blog for regular new content AND create links from your blog to your web site as well. This also works the other way around – you can create links from your main pages to the individual blog posts. Just make sure that the anchor texts that you use are very relevant.
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I didn’t know you could use the blog for links to your website. Interesting idea.
Our site is rather large with about 3,000 web pages. Like many sites, we did not start with 3,000 pages, instead we grew into this size. We had a plan for our internal links when we began our sites, but the SEO field has changed over the past 10 years and this plan had to be modified many times to accommodate changes by the search engines. If there is anything that we have learned about internal linking it was to be flexible. What worked well 10 years ago isn’t working now. We are currently updating our internal links with a combination of adding keywords to our anchor text and with the use of the no follow command so that the search engines will use the keyword rich internal link rather than the link that says “Home” or something similar.