During hard economic times – like the one we are in right now – many things are cut off from people’s budgets. Personal expenses are drastically cut down. Business expenses are not exempt as well. Somehow, people find ways and means by which to lessen spending in order to weather the financial storm. Peripheral spending and nonessential expenses are usually the first to go.
If you are thinking of cutting off your SEO expenses because of the credit crunch, you might want to think again. Ephipany Solutions explains the situation:
Firms should not cut back on search engine optimisation (SEO) spending because of the credit crunch, it has been argued.
Daniel Robinson of Vizcom Design Limited suggested that SEO strategies can play an important part in the success of a business and claimed that such marketing strategies can help firms to stand out in the marketplace.
Indeed, this is particularly imperative during times of economic difficulty, he remarked.
The spokesman said: “Marketing and SEO can be key to helping some businesses to differentiate themselves from their competitors during a recession and win vital work to keep them going or even grow.”
I see the sense in what he is saying. There are peripherals that may not help you keep afloat but SEO just might do the trick in these hard times.
6 Comments to "Thinking Of Cutting SEO Off?"
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SEO is successful long term so makes sense that if you cut SEO results are going to suffer.
“Don’t stop paying SEO companies” says SEO company! Guess it all comes down to ROI! An already well optimised site with clued up developers is going to see little gains. But a site that has yet to benefit from free traffic could be turned around.
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While I’d like to agree with you, I can’t. Getting things off the ground from a Page rank of 0, isn’t that hard to learn, it doesn’t have to cost you anything if you don’t want it to. Fair enough, it will take a lot more hard work to break past the 5 mark.
Maintaining a Page Rank if you manage to get to 5+ is really not an issue, as long as you didn’t pay huge amounts of money to get you there.
Sure if you don’t want to learn, spend huge amounts of money getting links in the big directories, to me that isn’t SEO, that is buying your way in. It’s a short term fix, which you’ll be repeating a lot. The simple Techniques of learning how to write your content in a way which will be searched for, and talking about your site in your spare time “on the web” is more than sufficient and costs you nothing.
It’s perfectly feasible to get by SEO’ing as such, with little to no budget. From the ground up, the space of a few months, i’ve spent nothing, but my own spare time, and have managed to get my new company website from page rank of 0 to 3, at the next update, I expect it to be 4 or 5.
It was already doing well (top 10) in google searches, in areas I had not expected like my Facebook App reviews, and now I’m getting more of the ones I desired more, my Game news, and Mobile Game related ones.
I’m not saying if a huge Corp had a huge budget they’ll get along just the same without it, but it doesn’t need to cost huge amounts of money either, if you did it right in the first place.
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I don’t know, seems like SEO is cut less than other forms of marketing such as TV and Radio. SEO has less trackability than PPC, but it’s still very tracable. Thus, using the appropriate analytics, you can easily make a business case that this activity should continue to be funded, at least at a small amount.