We have taken a look at several reasons your efforts at SEO may not be giving you the results that you have been aiming for. Just to recap, we took a look at several things such as wrong keywords, infrequent updates, and lack of inbound links. You can probably say that these are quite on the technical side. What do you do if you keep on doing the right things with regard to these points but your efforts at SEO do not seem to be gaining you anything?
Perhaps you might be overlooking one simple aspect – your content. It might be simple but it is quite important as well. What do I mean? You may be using the right keywords and your content may be dense with them BUT if you do not provide interesting content, how do you think you can maintain the attention of your readers?
One problem that many people engaging in SEO practices have is that they tend to forget all about the “humans” who read their web site. What happens is that they tend to focus on getting the search engines’ attention. The result is dry and uninteresting content. Now put yourself in your readers’ shoes. If you visit a site which has great SEO strategy but does not really present the content in an engaging way, would you keep returning to that site? Probably not.
So if I were you, and I was not getting the results I want, I would check on my content. I would make sure that I am giving my human readers something useful, something to look forward to.
4 Comments to "SEO Still Not Working?"
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Thank you for the advice. I am finding that our title tags are playing a critical role in search engine attention, which allows our content to focus more on the human aspect. I do agree that one can become overly focused on search engines and lose sight of the original point of the website.
Good post, and very trueI used to work at an SEO firm a few years back, and the thing I carried with me is that web pages should never be written by SEO people
We got sooo much better result when someone had a good bulk of content, and then you step in with the SEO work afterwards, compared to teaming up with a new and upcoming site which was basically built just for search engines.
I have a simple, targeted site that is basically my on-line brochure. Done pretty good with local search results.
[...] before and I do not hesitate to keep repeating it. The problem that some people encounter is that they become too obsessed with what the search engines want. The human side oftentimes becomes ignored. This, I believe, negates much of the efforts put into [...]