If you want to stay on top of things when it comes to technology, you certainly have to keep abreast of the developments in this field. SEO is not an exemption. Currently ongoing over in San Jose is the Search Engine Strategies convention. It started yesterday and will continue until the 22nd of this month.

What is this all about? SES provides the following information:

Join us for our 10th Annual SES event this August in San Jose, California, home to the largest concentration of successful internet and high-tech companies in the world.
SES San Jose affords delegates the largest learning and networking opportunity of the year, as the 70+ sessions (80% of which are new to the agenda) will cover everything that is search-related, and the numerous networking parties are back, including the famed Google Dance and Search Bash.

Fellow marketers, webmasters, executive decision makers, including first timers and SES Alumni, will converge to learn how to maximize their business’s Search Engine Marketing (SEM) opportunities, including Search Engine Optimization (SEO) and Paid Search advertising, in addition to staying informed of the latest industry, tools, and algorithm developments and solutions.

More so, they guarantee that participants will learn:

• How search engines list Web sites for free and through paid placements;
• How to get free “organic” traffic by building a site that pleases search engines and your visitors;
• How to efficiently purchase listings guaranteed to rank your company at the top of search engine results;
• How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy—and get tips on improving conversion if they don’t!
• How to build links that generate traffic to your Web site, and how to avoid the penalties of “spamming” the search engines;
• What’s coming next in the constantly evolving world of Web search, and how you can profit from it.

Interesting, to say the least. I don’t know if you can still make it as the conference has started but they are set to have other similar events in other parts of the US in the ensuing months. If I were you, I’d take a look at their web site and see if there is one near your area.

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