I have a disclaimer before I say anything else – I am not that knowledgeable when it comes to Google Alerts. Oh, I have used this feature every now and then but I have not really played around with it much. I think that it is my loss – especially after reading about how Google Alerts can help you a lot when it comes to SEO.

So what is Google Alerts anyway? Google says:

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

Some handy uses of Google Alerts include:
• monitoring a developing news story
• keeping current on a competitor or industry
• getting the latest on a celebrity or event
• keeping tabs on your favorite sports teams

Basically, you will automatically be updated on the areas of interest that you indicate when you create your account. At this point, you should already be seeing the potential that Google Alerts brings from an SEO standpoint.

Let’s say you want to monitor the web sites that mention your own web site, blog, or product. You can do so by using specific key words and letting Google Alerts do the job. For your web site, for example, simply indicate in your search term your URL or domain.

Another aspect would be monitoring your competitor. If your web site or blog is about your business, then you can find out what they are up to using Google Alerts.

Based on the data that you receive, you can then work out your SEO plan even more efficiently.

4 Comments to "Making Use Of Google Alerts"

Please share your thoughts