We all know how important linking is when it comes to SEO.  We have talked quite a bit about linking and how it can help your web site in many different ways.  For one, the more links you have pointing to your web site, the higher your PageRank would be.  This is simply because the fact implies that your content is good enough for other people to refer to your site.

Another important aspect, however, goes beyond mere linking.  I am talking about the practice of deep linking.  If you have not heard of deep linking, it is the practice of other sites linking to different web pages in your web site aside from the main page.  Why is deep linking more important than linking to the main page only?

David Leonhardt explains it:
Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site.

A thought – you cannot really get deep links unless you do it naturally.  This means writing great content spread out through your different pages and encouraging readers to link to those pages.

7 Comments to "The Importance Of Deep Linking"

  • Traffic2mypage.com said: On 07/01/2008 at 1:33 am

    thanks for the tip

    i make sure to optimise all my pages with keyword rich articles in my wordpress blog.. i use Platinum SEO plugin… and besides.. there are more markets to capture by deep linking compared to just getting all your links to your main page therefore you also can increase web traffic

  • Dave said: On 07/01/2008 at 2:18 pm

    Great article. I didn’t realize how important “deep linking” was. Brand new term for me. Great tips and thanks for sharing.

  • GPS said: On 07/01/2008 at 6:50 pm

    Excellent point! I try to deep link as much as possible with my sites but this information really hits it on the head., I was deep linking without even knowing what I was doing.

  • [Vote 4 Me] Blog Vibrations said: On 07/03/2008 at 9:57 am

    The Importance Of Deep Linking…

    The Smart Page Rankers teach us the importance of Deep Linking….

  • diani said: On 07/07/2008 at 4:45 pm

    Thanks for the tips, really helpful
    I’m starting to implement deeplinking too
    For bloggers using wordpress there is a plugin to put relevant/similar posts to.

  • Bonnie said: On 07/07/2008 at 7:01 pm

    I’m trying to remember to deep link. It’s just so much easier to link to home.

  • zrce said: On 09/04/2008 at 4:51 pm

    Thanks for those tips, really helpful!

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