money exchange
I talked about buying links in the previous post. If that was not enough to convince you that buying links may not be the best option when it comes to improving your PageRank and attracting traffic, here is a list that was written by Brian Chappell. I think, myself, that it sums up the argument against buying links quite neatly.

1. You are buying links through a network
2. You are buying links in chunks, 3-5 at a time on one page.
3. You are buying all your links on sidebar, footer locations.
4. Your entire niche buys links.
5. Your site sucks, as in no one in there right mind would naturally link to you.
6. All of your links have perfectly, articulated anchor text that simply looks fake.
7. You are not a 300+ Million dollar brand name.
8. You are doing really, really well in the SERPS, and rank in the top spot for a majority of the money terms.
9. 70+ % of your sites traffic comes from Google organic results

Furthermore, according to Brian:

The bottom line is if you are buying links you really have to be under the radar. I know this has been said for a while but more so then ever. If your entire niche is buying links then there is a much greater chance your site is going to get checked out in my opinion.

Don’t go overboard, actually buy links that will get you traffic and conversions.

PS. If your link profile is made up of 1/2 to 3/4 paid links you might as well stop now, and start building defensible traffic.

Photo courtesy of amalthya

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