I realize that the title may have a negative connotation for keywords and everything related to it but please do not get me wrong. Keywords are an inherent part of SEO and will always be important. Yet is it right to merely throw all your energy in keywords when it comes to your SEO strategy? I think not. There is more to SEO than smattering your pages with keywords.
The reason I am going back to this basic concept is this guy I interviewed the other. I have a day job which is totally unrelated to SEO and web writing but when I went over this guy’s resume, one of the bullet points in the work experience section said “SEO specialist.” Of course, I could not help but delve deeper into this.
So there I was, checking his command of the English language when I asked him, what exactly is SEO? He hesitated and said “search engine optimization.” Okay…and? It was actually painful really. I am not sure if he was not sure how to explain it in simple terms but what happened was that he kept on repeating the idea that you have to have a high density of certain keywords in your web pages. This alone, according to him, would put you at the top of the SERPs.
If all SEO specialists think like this guy does, then we are doomed. Look through other SEO blogs. Look through this blog’s archives. We need more than keywords, don’t we?
2 Comments to "Are You Still Stuck On Keywords?"
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Keywords are not really important. Placing the keyword in title-tag, description and content is enough to do. Perhaps some H1-tags or ol/li. Combined with a good link building strategy your page will be pushed to the top.
I’m going back to the drawing board on my keywords!
Thanks.