In the last post we took a look at some of the things that you should consider when making your web site accessible. Yet we did not really delve into the reasons you should make your web site accessible. Why is it important?
Search engines prefer accessible web sites.
It’s a simple fact. Search engines place a higher premium on accessible web sites over inaccessible web sites. How so? Spiders – or search engine crawlers – browse web sites much like people would. The easier access you provide, the easier it is for search engine spiders. This means that the fewer hindrances you have in your web site for browsing, the better the search engines can index your web site. This includes the proper use of tags and the like.
Accessible web sites makes for stronger branding.
One of the things that you want to do for your blog is to create a strong brand. It is much like that principle that business men employ in marketing their brand. The idea is to create an impact in the minds of their target clients and to maintain that impact. So how does making your web site accessible create a stronger branding?
I suppose the idea is to cater to your audience. Having an accessible web site, of course, gives you the image of wanting to deliver what your audience needs. you offer the image of making it easier for them. That makes for stronger and longer recall.
2 Comments to "Why Should Your Web Site Be Accessible?"
Please share your thoughts
Filed in: Google, SEO practices, SEO Tips
© 
Why have a website if it isn’t accessible?
What do you mean by “accessible”? My site requires registration at the landing page for humans, but the entire site is open to bots. On the landing page I have a xml sitemap and robots.txt telling the bots where to go. They don’t have any problems indexing the site.
This is similar to what Linkedin does where they require registration but they allow the bots in to index the profiles.
Is this accessible?