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We’ve been talking about how to increase your Alexa Rank in the past two posts.  What I didn’t realize is that some people do not understand all the hullabaloo about Alexa.  My apologies to those who feel this way and thanks to Adam, one of our readers, who brought this to my attention.

So, indeed, why should we bother with Alexa Rank?  Is it really important?  More so, what is Alexa Rank?

Simply put, Alexa collects data regarding the traffic that goes through your site or your blog.  This was explained in the previous post where I quoted the text from Alexa itself.  So it is much like a system which measures your site’s popularity.

So how is this important?  Ask yourself, why are you maintaining your blog or your web site?  If it is fully for your own pleasure and no one else’s, then Alexa Rank may not be important to you at all.  However, if you want to let the rest of the world know about your site, then Alexa could work for you.

Another important thing is that Alexa is being used by a lot of advertisers and publishers.  If you are working on monetizing your blog, then you definitely need these people.  And how do you attract them?  By getting a high ranking in the eyes of the people at Alexa. Of course, there are other factors that could come into play, it is not always that simple.  However, this is the basic premise behind the importance of Alexa.

I hope that helps.

5 Comments to "Why Bother With Alexa Rank?"

  • Camila Almeida said: On 04/30/2008 at 7:07 pm

    Meu site tem 5 meses e tem page rank 2.
    Isso é bom??
    http://www.amostrasemcasa.blogspot.com

  • Article Submit said: On 04/30/2008 at 11:28 pm

    Indeed, Alexa is only for monetization purposes. But with the recent changes that Alexa’s implementing I’m hoping that it will turn into a more accurate tool in helping gauge the performance of a website.

  • onlinecb said: On 05/01/2008 at 1:58 am

    Thanks, Yes it helps !

  • John Slimak said: On 05/12/2008 at 11:58 am

    From a practical experience I have to say Alexa has little to no ranking value. One of my other sites broke the 100,000 and we saw no additional actions. In fact most of the people (average web user) didn’t even know what or who Alexa was. We always showed up position 1 on page 1 for my key terms but never got additional actions. I think the only people using the Alexa ranking are web developers and SEO companies but no the day to day end user.

  • Kamal Abbas said: On 05/26/2008 at 6:55 pm

    Yes i agree with john slimak, alexa ranking doesn’t matter much, as long as you have good google search engine links

    Kami
    http://www.dotlancer.com

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