So you’re convinced that outsourcing your SEO activities is the best course to take for your business. I think that this is a good decision – especially if you really don’t have the expertise to carry out your SEO. Yet you also have to realize that not all SEO services are the same. There are countless companies that offer their services with regard to SEO out there, how do you decide on which one to deal with? Here are some questions that you may want to ask potential SEO service providers.
What is your track record?
This actually applies to most any service that you outsource. You can begin with the background of the company and the businesses they have worked for. For SEO companies, in particular, they should be able to show several web sites that they have serviced and the results they got. Four to six web sites at the tops of SERPs should be good enough.
Can you provide customer testimonials?
Ask if they can provide you with the contact information of some of their customers and if you can get in touch with the directly so that you can ask them specific questions about the SEO company’s services. If they have nothing to hide, then they should be able to do this. On your part, ensure that the customers are real and not fabricated.
What is their proposed strategy?
Even if you are not well-versed in SEO, you should at least have an idea as to what path the SEO company is going to take to achieve your goals. You may even give your own input as you see fit. This is also a good way to determine that their service is legitimate.
4 Comments to "So You Want To Outsource?"
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I can’t tell you how many SEO companies call me on a daily basis. I have tried a few, and found that they are a waste of time and money
Yes, they were able to provide references and testimonials – they could show how they could bring web sites to the top of Google
BUT – here is what they all do – they promise to bring you to the top of Google for very popular searches, then, when you are signed up, they switch to queries that no one actually does. I have found I get most better results myself than any “expert” has ever given me.
There are two bottom lines
1)Top ranking does not necessarily mean sales, and sales is what it is about
2) Make sure your site has lots of great content, and lots of good inbound links – you take care of that, and everything else will work – Don’t ever try to “trick” google – they are smarter than you are
I am into outsource for SEO, but not with companies. I opt to do with programmers on freelance sites where I have advantages of selecting amateur programmers at cost effective prices. It works out cheaper for me and effective also.
Use clerks in the office with my oversight.
Some good items for us neophites to check. Thanks.