In the previous post, we took a look at why you should not outsource your SEO. In this post, let us give the other side a look. At the end of this post, I leave it up to you to decide which option is best for your company.
Why has outsourcing become popular? I think the main reason lies in the difference between core activities and non-core activities. In fact, outsourcing arose from this difference. The whole idea of outsourcing is to delegate non-core activities to another entity so that you can focus on your core activities. This frees up your time to focus on the most essential elements of your business.
Another point is that if you are not really that knowledgeable when it comes to SEO practices. It is true that the basic principles of SEO have not changed all that much. Of course, there have been developments but anyone can learn the basics of SEO. However, we cannot deny the fact that there are SEO experts who can do the job much better than you can. If you do not feel comfortable working on your own SEO, then it is best to outsource it as you will get better results.
Last, but not the least, there are many SEO experts offshore. They can bring about good results for much lower costs than if you work on SEO in-house. Not only will you be freeing up those employees of yours for more essential tasks, but you will be saving up on expenses as well.
So what’s it going to be?
One Comment to "Should You Outsource Your SEO? (Part 2)"
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I am a firm believer in outsourcing anything you are not an expert in. With SEO and onlien marketing, the industry is simply changing so fast that keeping up with it is a full time job.
I like to compare it to home construction. If your home builder knocked on your door and suddenly said “I have to tear your house down. I know it is only twelve months old, but it isn’t up to code and you are in violation. The ceiling is three inches too high, the fire alarms need to be upgrading to detect emotional stress, and the paint on the outside is affecting your carbon neutral footprint” 99% of us would check the paperwork and say “okay”. We may gripe about it and be disgruntled, but at the end of the day we leave such changes to an expert who will make sure our home is looking pretty when they are done.
As business owners, we all live in our websites at least a little bit. Taking a half-educated attempt at doing your own online marketing efforts can often be like a home owner suddenly getting out a hammer, saw, and box of nails and thinking they are qualified to add on a room.