Outsourcing is a major trend in many businesses today. From accounting to customer service to web design, many companies prefer to outsource these departments. When it comes to SEO, does outsourcing make sense as well? I suppose that the answer cannot be clear cut. There are pros and cons to outsourcing your SEO activities.

Take this line of thought from Leigh Hunt:

I’d even go so far as to say that SEO companies are detrimental for your online business.
And here’s why:

As any good online marketer will tell you, attracting targeted traffic to your website is the most important aspect of creating success in your online business.

It’s this knowledge to attract and convert traffic that will really empower you in your online business.

It’s this knowledge, or lack thereof, that will determine how successful you will be in the long term.

Do you really want to give this power to somebody else?

Do you want to put the knowledge of how to build your online business in the hands of someone who does not have any interest in your long term success beyond the fee you pay them month after month?

She does have a point, doesn’t she? Yet she herself admits that she got “royally screwed” by an SEO company in the past. Perhaps her bias is showing. Then again, I believe that you should empower yourself in order to be successful in anything. As she points out, with knowledge of SEO, you have full control over the success or failure of your business.

Let’s look at the other side of the coin in the next post.

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