Well, at least, according to Rhea Drysdale of Search Engine Journal. She recently published an entry on Death of SEO Transparency. What she proposes is actually thought-provoking – SEO experts should not let it all hang out, so to speak. Her rationale is that there is too much talk going around, too much sharing of secrets. Here is an excerpt of the entry to give you a stronger picture:
This post is my plea to the community that you become a chef. Ingredients themselves don’t change and neither will the fundamentals of search, so being able to follow a recipe doesn’t make you great, it makes you competent and worth your salary. Being great only comes when you can take Fundamental A and Fundamental B and build something beyond anything else others are doing. And, while you’re developing that perfect recipe, are you going to share the process? When you’re done, will you teach everyone how you did it? Keep in mind that in the search industry, unlike culinary arts, if you give away your secret recipe, the meal is spoiled for everyone! Is it worth your five minutes of fame? What drives you? Fame, a comfortable life or the challenge?
However interesting the idea may be, I am not sure that I totally agree with the concept of keeping your mouth shut. It seems to me that what will happen if transparency is done away with is that the ideas and “secrets” of SEO will remain just that – secrets. Why should you keep your ideas to yourself? Why not just share them with others who can benefit from them? What do you think?
5 Comments to "Silence is the Key to SEO Success"
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That is true for the most part. SEOs are a little big mouthed. However, only about 99% of what they know is talked about. About 95% is common knowledge, the other 4% is confessed through books and the remaining 1% is what makes experts millionaires.
[...] thought that many SEO experts were leaning towards keeping silent about their expertise! (Remember my post on silence being the key?) Well, if I were to judge by the actions of Boris Veldhuijzen van Zanten, I would say that there [...]
I own a business, an online lingerie boutique. I feed my family on it. Everyday I have to try and learn something to help my store generate revenue. How does it help anybody to keep that information secret? Ego maniacs should keep it secret. It is all about them anyway.
Finding this information for a normal person, not a programmer, is hard enough. I appreciate all the pearls of knowledge that I read.
we neet patience at leat for 3 – 4 months…:)
I am inclined to keep from sharing good info, at least with my competitors