Though SEO and all the concepts surrounding it have been around for quite some time, you’d be surprised at the number of people who still have misconceptions about it. I think this is one reason I still read blog posts on whether or not SEO is a one-time thing. Take this post on ifacethoughts. The blogger talks about his inexperience when it comes to SEO but he hit the nail right on the head with his question: Is SEO a one-time activity?
If you have been reading the many other previous posts in this blog, you would know the answer. SEO can be a one-time activity if you wish for it to be but you cannot expect the results to be satisfactory. SEO is all about making your web site available and accessible to all potential readers out there. It is about attracting new readers and keeping existing readers coming back.
Sure, you can always attract a reader with a one-time effort but do you think that you can keep them coming back for more without doing anything else? This is where content comes in. This is where link building enters the picture. This is when you realize that you have to continually employ SEO practices if you want more readers – both new and old. It is important that you realize that the SEO process is dynamic and so should your efforts. Once you start becoming complacent, thinking that you can stop your SEO efforts, then your readership may become quite static as well.