seo

More than keywords – pay attention to content
In the first post, we took a look at how important it is for you to know the keywords that people are conducting searches on, in relation to your niche. If that is all that you want to think about, then I guess you can merely put in a jumble of words – as long as they are important keywords – in your site and you are good. However, your readers are not stupid, and neither are the spiders that search engines use to crawl web sites. If you do not provide good content, then the chances are that you will not have readers returning to your site. Worse, the search engine spiders will not give you the ranking that you need. An additional note on this, more than providing content, you also need to continually update your content. Old and stale content will not get you anywhere.

Mark your keywords
It isn’t enough to use keywords strategically in your content. You also have to go one step further and mark these keywords in all your pages. How do you do this? By using tags such as bold, italics, and underline. This practice would not only help you out with search engines but will actually help your readers identify the keywords in your pages. However, moderation is the key once again. Do not go trigger happy on the tags I just mentioned and over do it. Perhaps 2 to 3 marked keywords per page would do the trick.

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