If you ask different people involved in SEO for a list of the best tips with regard to this activity, the chances are that you will get a host of various answers. The idea behind SEO is simple. As we re-established it in the last post, SEO is all about creating web pages that will get good rankings, no more, no less.

Actually implementing strategies and techniques to achieve the results that SEO aims for is another story altogether, however. Different experts would have their own takes on the subject matter so it is hard to say which ones are the “right” ones. Here are some basic tips to help you get reacquainted with SEO principles.

Keywords
If there is any commonality between varying opinions on SEO techniques, the knowledge of keywords would probably be it. I like how Mike Wayde says it in B2B Insights Blog. He writes:

A good SEO partner will have the tools to evaluate the right keywords that your audience is using to search for you. Just because you think your audience will search for you using a particular keyword or phrase, doesn’t mean that they will. Proper research will go a long way towards reaching your full audience.

I totally agree with this. Research is one of the most important steps when it comes to SEO – you have to know what people are using as search terms. You cannot merely guess or take it for granted that you know which keywords are hot.

Let’s look at other basic tips in the next post.

Bookmark to:

5 Comments to "Back to the Basics: ABCs of SEO"

• HenkJan said: On 02/06/2008 at 11:05 am

  Hi Noemi,
  I like your article. Ther are a lot of tips about organic SEO. I think it will last at least three till six monthes before yoy have really optimized your website.
  Do you agree with this opinion?

• Smart SEO Blog » Blog Archive » Back to the Basics: ABCs of SEO (Part 2) said: On 02/07/2008 at 4:00 pm

  [...] than keywords – pay attention to content In the first post, we took a look at how important it is for you to know the keywords that people are conducting [...]

• Back to the Basics: ABCs of SEO (Part 2) | Smart SEO said: On 02/11/2008 at 8:55 am

  [...] Author: Noemi | Filed under: SEO Basics More than keywords – pay attention to content In the first post, we took a look at how important it is for you to know the keywords that people are conducting [...]

• Kristina said: On 03/13/2008 at 5:36 pm

  What is the proper research to find out what keywords are being used that I don’t know about?

• Webmaster said: On 04/08/2008 at 10:58 am

  Great Post

Please share your thoughts