If you’re relatively new to SEO, odds are you’ve got some misconceptions about how it works. Alternatively, if you’re an SEO pro, you’ve probably had clients who’ve made these wrong assumptions. They probably have strange, unrealistic ideas of what your services entail. Whether you’re a pro or a rookie, this list of SEO myths should help clear up some smoke for the uninitiated.
There’s a perfect keyword research tool out there. This isn’t true at all. At least, not yet. If you’ve read my Nichebot review or my Keyword Discovery review, you’d know that while I liked both tools, they do have their own limitations. The same goes for most tools out there. In fact, I might write a comprehensive keyword research tool comparison in the future. For now, be satisfied knowing that there’s no perfect tool – what’s important is that you use a good combination of tools to get the keyword data that fits your site like a glove.
You need to get your Meta-tags perfect for SEO. Yes, in this day and age clients still want me to make “emergency changes” to their Meta-tags. It’s only okay to panic about Meta-tags if you were unexpectedly caught in a time warp and were transported to 10 years ago. Search engines don’t put as much weight on them anymore. Let me put it this way, if you optimize your Meta-tags, but forget the rest of your site – you won’t get a noticeable change in your rankings. But if you optimize your site well but don’t use Meta-tags at all, there’s a noticeable positive outcome when to comes to your rankings (to say the least).
You only need to do SEO once. This is probably one of the more prevalent SEO misconceptions out there. When a client asks us to apply SEO on their site and we include future maintenance and measurement in the contract, they’re often surprised and say that they don’t need it. SEO isn’t a constant thing – search engines change their algorithms regularly, people’s online search behavior change, and there are certain trends you also have to take into account. If you do SEO just once for your website, don’t be surprised if you can’t maintain the results over a long period.
You just optimize your site elements and sales will increase. Don’t we all wish for that? Sadly, SEO has off-page factors too, including link building, Pay Per Click campaigns, etc. Also, sales aren’t just dependent on SEO. Your copywriting has to be convincing for the reader and your business needs to be trustworthy. SEO can bring in the leads, but it’s you’re business sense that will help convert those leads into sales.
It’s good to have hundreds of keywords targeted and littered all over just one page. The more the merrier? Of course not! Search engine spiders are attempting to figure out what each of your landing pages is about. Try to keep pages focused and targeted to keywords that are specially relevant to them. For example, in a website for a shoe company, the category for women’s shoes should just contain keywords that women will enter if they’re looking for shoes. Or, for a more targeted example, don’t put keywords about boots in a web page that contains flip-flops.
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Great read! Thanks so much for this interesting article.
For your keyword research try using KeywordSpy – a keyword research technology that will help you know what keywords your competitors are using and how it generates money for them, you can use those keywords to drive traffic to your site and give your business the exposure it needs. It offers Free trials.
It goes with a ClickBank Affiliates Search Engine where you can see the actual market landscape at ClickBank.
Hmm.. Graet post..Thanks for this valuable information..
Yeah, i agree, SEO is a continuos process. Its not done for once. It happened to one of my blogs. I used to submit it to directories, then forsome time i negcleted it and i lost traffic and PR.
Thank you for sharing this. I am learning and found some new concepts in this blog. I’m back to the drawing board.