In my previous post, I talked about the “What now?” aspect of the most recent Google PR update. Many popular bloggers ended up on the losing end.

If there were losers, there were also winners. And I’m not talking about Google.

An anonymous Problogger reader earned at least $1500 because of the PR update. (Click here for more details)

Basically, it’s the laws of supply and demand coming into play. Most of the blogs were scared off by the result of the PR update and stopped selling text link ads altogether, but the number of people who want to buy these ads are still relatively the same. Here’s a quote from the guy’s email:

1. About 50% of the blogs in my niche that used to sell text links have stopped doing so.
2. I’ve had about a 50% increase in demand for text link purchases in the last week.
3. I have had an increase in the number of private text link sales this week.
4. The amounts advertisers are willing to pay me have gone up.

See? Sometimes, not bowing to the big G pays off ;)

Since Google just picked the top earners or the most popular blogs selling text links, the guys directly beneath them, those with roughly the same PR, but maybe not as much popularity or clout, are going to benefit big time – if they take the chance.

Of course, it’s going to turn into some kind of vicious cycle if Google decides to strike again. The new “Big Players” will be punished, some small fry will be scared, and others will benefit from the big guys taking the heat. Then, text link ads will be mostly sold underground and will be a market that Google can’t measure or control.

Any readers out there who was on the winning end of this PR update? Feel free to share your stories, please :)

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