I have some friends looking to start their first website. They knew I make money online so they asked me for advice. Here is what I plan to share with my friends. These following principles can help new webmasters have a great start in internet marketing.

Follow your passions.
Too many new webmasters build sites on niches they’re not interested in. That’s a recipe for failure. There are so many benefits for having passion for your niche. You won’t run out of things to say. Webmastering will be enjoyable, which gives you long-term staying power. Your passion will attract like-minded people. Your passion will attract links. Building a successful website as a beginner is already difficult. Being passionate about your niche makes it easier.

Pick a low competition niche.

This is an non-intuitive principle for some internet marketers. A lot of them advise differently. They say, enter a niche where money is being spent. Now, I don’t disagree with that statement. However, much of the high-profit niches are very competitive. For a new webmaster, it will be discouraging to enter these niches. Can you see a beginner trying to rank with his site in the credit card industry?

New webmasters should narrow their niche to a less competitive sub-niche. Remember there are only 10 spots on the SERPs. If you want to get into the credit card industry, build a site about rewards credit cards. Or be more specific and build a site about travel rewards credit cards. I bet there’s even a market for airline travel rewards credit cards. The more specific your niche, the lower your competition. And the lower your competition, the more likely you will rank. Also, your conversions will be much better because your site will more targeted than the general industry sites.

Choose a profitable niche.
I’m assuming you want to make money :) Some niches don’t have a big enough market to support a webmaster financially. For example, the boardgame niche. I actually love boardgames and thought of starting a boardgame site. However, in my research, I realized not a lot of money is spent on boardgames.

What if all the niches your passionate about aren’t profitable? Then, you need to find a profitable niche and develop a passion for it. You don’t have to become a guru or an expert (although, that could definitely help). You can build a site where you write about what you’re learning in your niche. You can get links as experts may link to you and want to help you learn. Also, your site would be a great place to hang out for other beginners in the niche.

Conclusion

What do these 3 principles have in common? Research.

Research is the basic foundation of quality webmastering. Just because you want to start a site, doesn’t mean you should build it without doing research. Think about the niches you’re interested in or might be interested in. Check the competition and profitability of those niches. Finally, when you have all 3 principles in place, start building your site.

2 Comments to "Foundational Principles For New Webmasters"

  • egorych said:

    There is an error on smartpegerank.com analyzing tool: it never shows a number of pages that are indexed in Google. Try “http://www.google.com/search?hl=ru&q=site%3Awww.domain.com”, may be the problem is in the datacenter you use.

  • Mike Call said:

    egorych, I am seeing the number of pages that are indexed in Google getting reported correctly. Try entering a random url and see if you get any results back.

    You may be checking on a page where there was a problem getting the information one time and it got put in Smart PageRank’s cache.

Please share your thoughts