I just found this SEO story on Sphinn. It’s about a teenager named Chloe Spencer. Her dad, a search marketer, helped her start a blog about Neopets. Neopets are virtual pets that many teens love.
Early last year, Chloe started doing keyword research on Neopets. She found that neopets cheats had a healthy search volume. She created a WordPress.com blog with neopets cheats in her blog title. After two weeks, she hit the first page of Google due to the domain trust of Wordpress.com. Later, she got her own domain name because she wanted to use AdSense. The WordPress.com TOS doesn’t allow for AdSense. Also, she did some link building.
Currently, she only spends a couple hours a month working on her blog. It earns her at least $20 a day. That’s over $600 a month. Not bad for a teenager. She can skip the traditional teen jobs like fast food, bagging groceries, or baby sitting. She’s planning on starting other sites and making more money.
What can we learn from Chloe’s success? Here are couple things I thought of.
Pick a niche that you’re passionate about.
Passion goes a long way in SEO. It helps you get links because other webmasters sense your passion. It helps you stay motivated while you’re doing the tedious tasks of SEO. It helps you be patient with your rankings because you actually enjoy what you’re doing.
This is the first thing I tell someone who’s looking to get into SEO. Build a site in niche that you’re passionate about. It makes learning SEO much easier. Content production and link building will be enjoyable rather than a chore.
Be an expert in your niche.
This is similar to being passionate. Chloe has played neopets for over 4 years. On her about section in her blog, Chloe writes, “I am an expert neopets player, and I know almost everything there is to know about neopets.”
Before launching a site, do enough research in your niche to become an expert. By becoming an expert, you’ll write higher quality content that will attract links. Also, it will be easier for you to write content.
Pick a niche with low competition.
Had you ever heard of neopets? I had not until I read the article. Low competition niches are easy to rank for.
Check out the top 10 sites in the SERPs for your target keywords. How strong are the sites? Do they have a lot of backlinks? Do they have high PR? This tool helps when researching the SERPs. Also, consider the SEO skills of your competitors. I’m guessing most of Chloe’s competitors don’t know much about SEO.
Source: Forget babysitting and paper routes, teen turns to SEO
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It proves what I’ve always felt: even a monkey can be trained to do SEO. In fact, many have