The internet marketers I know are notorious for building multiple sites in different industries. One guy I know has a cooking site, a computer hacking site, a freeware site, and an ecommerce site. Another internet marketer I know has a pet site, a video game site, and a health site. Among my sites, I have a TV show fansite, a wedding site, and a dating blog. With the global nature of the internet, it’s relatively easy to find cheap content producers for most niches. This low cost of content makes it’s easy to build a sites in different industries.

However, I’m starting to realize that it would be better to build multiple sites in the same industry. For example, I have a TV show fansite. If I want to start a new site, I should start a site that’s related to my fansite. This new site could be a fansite about one of the TV show’s actors. Or I could start a site about other TV shows in the same genre.

Why is it a good idea to have a 2nd site in your industry?

In one word: leverage.

If you own a 2nd site in your industry, you could link to your to your 1st industry site. This is great because the link would be one way link instead of a reciprocal link. There is evidence that Google gives much more link authority to one way links. In fact, Google has penalized sites for having too many unrelated reciprocal links.

As you drive traffic to your 2nd site, you can send some of that traffic to your 1st site.  On a high traffic area on your 2nd site, simply add a link above the fold pointing to your 1st site.

You can do three way link exchanges with other webmasters. Ask them to link to your 1st site while you link to their site from your 2nd site. You and the other webmaster will both get one way links instead of reciprocal links. The other webmaster’s site must be a quality site that’s related to your sites. If all 3 sites are related and good quality, your 3 way link way exchange will look natural to Google.

If you’ve got the money, you can buy a 2nd industry site. This is a good SEO shortcut that saves you time.

Make sure to host your two sites on different IPs. This will make Google think they’re owned by different people. Also, get private domain registrations. Google is a domain registrar, so they can easily tell which domains you own unless you have private registrations.

Finally and most importantly, both your industry sites should be quality, white hat sites. If your 2nd site is spammy, you won’t get much link juice from its links. If your 1st site is low quality, other webmasters won’t want to link to it. This affects your ability to do 3 way link exchanges with quality sites.

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