More traffic is always equivalent to better ranking and so we think. This is not always true since many sites will swear by the truth that their ranking actually dipped even when user traffic has actually increased. This phenomenon is sought to be explained by the principle of relativity which simply means that the performance of a site is ranked relative to the performance of all other sites existing in the online world. This is the formula used by Alexa.
It is no secret that a good number of sites are being added daily to the whole lot already being ranked. The entry of one or more “better” sites can directly affect the ranking of any site that has managed to position itself among the top. Top-ranking sitesare always being challenged and it is a fact that some challengers actually succeed in eclipsing even those which appear to have securely entrenched themselves.
Non-stop change generally characterizes the online world. Nothing is ever permanent including site rankings. Your site may be enjoying more visitors than ever before but it is highly possible that your competitor might just be enjoying the same albeit with a small incremental advantage over your site. The smallest number difference matters and that is why the job of improving one’s site is a continuous process.
No site can afford to rest on previous laurels and neglect to maintain housekeeping or keeping one’s site in order. Site owners should remember that ranking is not merely determined by the number of visitors but also by the number of pages visited on the site and how long their visits were. The latter information reveals the level of quality of visited sites based on their ability to sustain the attention of readers.
Regardless of marketing initiatives used by sites, the level of content quality will always be a critical factor in the choosing process. Site owners therefore should not forget the importance of what they offer as they promote their sites for user consideration.
Filed in: Alexa
































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