With the first quarter of the year almost finished, there are SEO practices that appear to be trending more than the others. Many will be aware of the many SEO predictions made late last year. A few are quite novel but some appear to be mere confirmations of what most of us have known for some time.
SEO Trends Observed in 2014
So what has been happening from the start of the year until now?
Marketing Strategy is Focused on Content
There was a time when some web developers thought they were able to do away with quality content by using some short-cut strategies. Who could blame them? Their strategies worked for a time. However, with the relentless pursuit of reliable search engines for quality search results, website owners had no choice but to deal with the fact that content is still king. The result is a general trend for producing relevant content which will form the core of marketing efforts.
Web Developers Give Long-Tail Keywords a Second Look
We are all familiar with single keywords and how fierce the competition is as many websites fight for supremacy over words which we think searchers will automatically type on their keyboards. The use of long-tail keywords or keywords that contain more words is not a new concept. Its use however is gaining more ground this year as more and more website owners and developers realize that they can compete in a more level playing field with it. The key of course is to find those that perfectly fit to the site and the audience.
Adaptable Websites Gain Advantage Faster
Adaptability of sites is focused on the capability to be functional whether seen on desktop computers or mobile devices. The positive response to adaptable sites has largely encouraged many sites to follow suit. The audience wants the freedom to access sites regardless what device they hold in their hand.
Technical Quality is a Must
Not all readers will be as kind as your friends and relatives by commenting how good site your is when it is actually technically dysfunctional. The trend today is towards technical sophistication without turning off less-than sophisticated users. Every aspect must reflect quality, convenience, and “approachability” through a responsive design.
Build Good Links and Networks
The continuous update of search engines is intended to differentiate quality from non-quality sites. The kind of links a website has to be good if long-term success is desired. Linking lives on but the kind that misrepresents site authority is not to be desired. Relevant and authority links still offer more value to websites.
About the Author:
Jason Bayless is a professional blogger that gives small business and entrepreneurs SEO advice. He writes for BestSEOCompanies.com, a nationally recognized comparison website of the best SEO companies in the United States.